news / 09.26.2016 Odell Beckham Jr. Crafts Dunkin’ Donuts new campaign for Cold Brew Coffee
Dunkin' just made a great catch! We have teamed up with New York Giants Superstar Wide Receiver Odell Beckham Jr. on a new "Runnin' On a Cold Brew" music video that features music producer and recording artist KOVAS and takes place in the heart of New York City.
Together with our agency partner SapientNitro, we created a campaign called “The Art of the Craft” that features Odell’s music video. The campaign and video are ultra-smooth and full-bodied, just like Dunkin’ Donuts Cold Brew Coffee that has Odell singing its praises. The video also features him lighting up the studio with some original dance moves.
For Dunkin’, Odell scores with football, music and Cold Brew Coffee fans!
Dunkin' Donuts Blog Staff | dunkindonuts.com | September 23, 2016